The operator of one of the world’s largest lead smelters has apologised for apprentice recruitment videos that refer to lads and blokes and depict only white men.
One video opened by stating the company was “looking for that guy” for its 2021 program before listing qualities it looked for in apprentices.
Nyrstar, which run Australia’s largest lead smelter in the regional South Australian city of Port Pirie, apologised and said the videos had been shot in previous years.
After receiving multiple complaints on a Facebook callout for new applicants featuring the video, the company removed it, promising to shoot a new, more inclusive campaign.
Videos the company had posted in past years to promote specific apprenticeships, like electrical and boiler making programs, referred to apprentices as “lads”, “blokes” and used pronouns like “he” and “him”.